Executive Classic resume template

Morgan Avery Ellis

Raleigh, NC • m.ellis@example.com • (919) 555-0142 • LinkedIn

Marketing and operations executive with 20+ years of experience growing client accounts, developing agency leaders, and improving delivery for digital agencies and expanding business software companies. Skilled in customer acquisition, budget planning, account retention, and marketing analytics, with a record of translating financial targets into practical priorities for cross-functional teams.

Integrated Marketing Campaigns • B2B & B2C • Digital Marketing Strategy • Business Development

Lead Generation • Customer Experience • Market Research and Analysis • Market Segmentation

Leadership and Development • P&L Management • Budgeting and Resource Allocation • Compliance

Data-Driven Decision Making • Performance Measurement and Analytics • MQL, SQL, LTV, CPL, ROAS, CPA

EXPERIENCE

Northstar Grove Digital | 2014 – Present

EVP, Media & Operations (2022 - present)

• •Direct a $24 million client portfolio and a 75-person organization, aligning six department leaders around staffing plans, service commitments, budget controls, and client growth.
• •Set quarterly priorities with executive colleagues and review progress against revenue, retention, delivery, and cost targets in monthly operating meetings.
• •Grew agency revenue 16% in 2025 while maintaining 92% client retention across the portfolio.
• •Redesigned client onboarding with shared launch checklists, named owners, and weekly reviews, reducing median setup time from 21 to 14 days.
• •Launched all eight new client accounts within agreed timelines in 2025 by aligning sales handoffs, staffing forecasts, tracking requirements, and creative approvals before campaign production began.
• •Reduced weekly reporting preparation from 18 hours to seven by standardizing data checks and automating recurring client performance dashboards.
• •Negotiated software and service renewals that saved $120,000 annually, consolidating overlapping tools while protecting essential campaign delivery and reporting capabilities.
• •Reallocated $1.2 million in media investment across six pilot accounts after comparing channel performance, audience quality, and sales acceptance. Paired budget changes with controlled creative tests and weekly reviews of qualified leads, lowering cost per qualified lead by 9% while maintaining lead volume and the agreed customer acquisition targets.

SVP, Marketing (2018 - 2022)

• •Expanded the marketing team from 35 to 55, adding specialists and developing team leaders.
• •Kept monthly budget variance within 5% through regular forecasts and clear spending controls.
• •Built a shared financial review process for account leaders, connecting staffing costs, media budgets, and client commitments to monthly forecasts and practical corrective actions.
• •Introduced an agency-wide reporting process that replaced disconnected spreadsheets with consistent account scorecards, reliable source data, and clear ownership of each metric. Worked with media, analytics, and client service leaders to establish validation checks, document key calculations, and review delivery risks before monthly client meetings.
• •Trained six analysts in campaign measurement, client reporting, and quality checks through practical workshops, peer review, and supervised account assignments.
• •Improved client retention from 84% to 91% by establishing structured account reviews and early escalation of service issues. Defined relationship owners, documented renewal plans, and paired delivery teams with sales colleagues to identify unmet needs. Used quarterly feedback to prioritize improvements and keep service commitments visible to managers.

VP, Marketing Operations (2014 - 2018)

• •Led a 12-person marketing operations team responsible for campaign setup, landing page testing, creative production, media coordination, and measurement across a growing agency client base.
• •Reduced cost per qualified lead by 12% through audience testing and landing page improvements.
• •Introduced a shared production calendar, clearer briefs, and twice-weekly reviews of blocked work, reducing creative turnaround from eight to five business days while maintaining quality checks.
• •Standardized campaign attribution across 15 client accounts by defining source tags, lead stages, and reporting rules. Partnered with account managers to validate data quality and explain channel performance using consistent, documented measures.
• •Introduced prelaunch checks for tracking, landing pages, and creative assets, reducing campaign rework from 7% to 3% and helping teams resolve problems before client approval.

Alderbrook Creative Co. | 2011 – 2014

Digital Marketing Director

• •Joined a growing creative agency to build its digital campaign planning and delivery practice.
• •Led six specialists in paid media, creative production, landing pages, and performance analysis.
• •Supported new business proposals with channel plans, audience research, and measurement goals. Turned approved scopes into delivery schedules and launched seven campaigns with clear milestones.
• •Improved lead conversion from 3.1% to 3.8% by simplifying forms and testing page content across client campaigns. Shared results with account teams so successful approaches informed later creative briefs and media plans.

Beacon Co. | 2007 – 2011 Marketing Director

• •Managed a $4 million annual media budget and four direct reports across search, email, partner programs, and campaign analysis, supporting acquisition for a growing business software portfolio.
• •Developed marketing plans and demand forecasts for subscription software serving small businesses.
• •Raised trial-to-paid conversion from 11% to 14% by testing onboarding messages, trial reminders, and product education with the customer success and product teams.
• •Built cohort reports covering acquisition cost, trial activity, paid conversion, and retention. Used the findings to refine channel investment and lower customer acquisition cost by 9%.

EDUCATION

Bachelor of Business Administration, Management Information Systems, Pinehaven University